Health Care Market Strategy: From Planning to Action

Type

Book

Authors

Steven G. Hillestad

Eric N. Berkowitz

ISBN 10

0763747998

ISBN 13

9780763747992

Tags

Health, Fitness & Dieting, Health Care Administration, Health Care Delivery, Hospital Administration, Hospital Administration & Care

Description

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. - from Amzon

Number of Copies